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Apple Shifts to Meet Surge in $599 MacBook Neo Demand

9to5Mac •
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Apple’s $599 MacBook Neo has rattled the market since launch, but shipping delays pushed fans back to late May. The laptop, powered by the A18 Pro chip, saw inventory vanish after just 15 days in April. Demand outpaced supply, turning the Neo into an iPhone‑style frenzy for tech enthusiasts craving a budget powerhouse everywhere now.

In early May, estimates slumped to May 26–June 2, then slipped into June before sliding back a week. Analysts Tim Culpan noted Apple ordered a fresh batch of A18 Pro chips from TSMC, raising planned Neo units to 10 million from an initial 5‑6 million. The move signals a company eager to meet pent‑up demand for customers.

Retailers like Amazon now offer a $10 discount and faster shipping, while Walmart and Apple stores occasionally stock units. The ripple effect extends to the education market, where the Neo is available at $499 for eligible students. Shorter wait times may strengthen Apple’s position against rivals like Dell and HP in the US market today.

Apple’s decision to boost A18 Pro production reflects the sustained appetite for affordable high‑performance laptops. By aligning supply with demand, the company can curb the hype‑driven scarcity that once hurt sales. Ultimately, the MacBook Neo’s improved availability positions Apple to capture a larger slice of the budget notebook sector across global consumer bases this year.