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Apple Restructures Hardware Leadership to Accelerate Product Development

GSMArena •
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Apple is restructuring its hardware leadership as John Ternus prepares to succeed Tim Cook as CEO later this year. The transition includes promoting Johny Srouji to Chief Hardware Officer, where he will merge hardware engineering and hardware technologies teams to streamline operations.

Srouji's immediate reshuffle reassigns key roles across the division. Kate Bergeron steps back from main product design management, passing responsibilities to two deputies while taking charge of product reliability. She assumes the role previously held by Tom Marleb, who now leads the hardware engineering team following Ternus's promotion.

The reorganization targets deeper integration between Apple Silicon teams and individual product development groups. This consolidation aims to accelerate the company's notoriously slow development cycle, which has frustrated consumers waiting for announced products like AirPower that never materialized.

Apple's hardware division has faced criticism for lagging behind competitors in recent years. The leadership changes represent a direct response to these concerns, with broader responsibility expansions across multiple staff members signaling urgency to deliver promised innovations faster.