L Catterton has taken a sizable minority stake in RŌZ, the clean‑haircare label founded by stylist Mara Roszak. The move injects fresh capital to accelerate the brand’s retail rollout and deepen its salon footprint. Roszak’s Hollywood pedigree—styling Emma Stone and Zoe Saldaña—adds instant cachet for customers.

The funding will broaden RŌZ’s product line and bolster ongoing research into clean formulations. L Catterton’s track record focuses on founders whose credibility boosts consumer trust, a fit Roszak’s celebrity status and industry clout satisfy. The investment signals a growing appetite for clean beauty among private‑equity players.

Retail expansion will target high‑traffic boutiques and e‑commerce channels, while salon partnerships aim to embed RŌZ products in professional settings. The infusion is expected to lift brand visibility and drive sales growth, positioning the company to compete with established clean‑beauty names.

For investors, the deal underscores the private‑equity shift toward niche, founder‑driven beauty brands. RŌZ’s alignment with L Catterton’s growth strategy and Roszak’s industry influence positions the company for accelerated market penetration and potential premium pricing in a crowded sector today.