TSG Consumer has acquired a majority stake in Saltair, the body care brand that has spent three years turning shower routines into content. While financial terms were not disclosed, reporting pegs Saltair’s 2026 sales at around $150m, with EBITDA margins of roughly 30%.

Prelude Growth Partners and The Center, the accelerator that co-created the brand with Iskra Lawrence, are taking a full exit. This marks TSG’s second deal with The Center following their acquisition of PHLUR. The brand sits at the intersection of premium formulation and mass accessibility, having expanded into Target and Ulta Beauty.

Under new leadership, including CEO Rachel Shelowitz, Saltair continues to leverage high-growth channels like TikTok Shop. The brand's rapid ascent highlights the growing consumer demand for elevated self-care and wellness-driven products in the prestige and mass retail beauty sectors.