TSG Consumer has agreed to acquire a majority stake in Saltair, a body care brand founded in 2022. Financial terms of the deal were not disclosed. Saltair was previously backed by Prelude Growth Partners.

Following the acquisition, founder Iskra Lawrence will transition to the role of chief community advocate, while Rachel Shelowitz will continue as CEO of Saltair. TSG Consumer, a firm with extensive experience in scaling beauty brands, expressed enthusiasm for supporting Saltair's growth.

"Body care is one of the most exciting categories in beauty right now, and Saltair stands out for elevating the everyday routine with effective formulations that have driven real consumer demand and loyalty," stated Colin Welch, managing director at TSG. "We’re excited to bring our resources and longstanding experience scaling beauty brands to support Saltair’s growth in a way that maintains the quality and ethos consumers have come to expect."

Raymond James acted as the exclusive financial advisor to Saltair. Legal counsel for Saltair was provided by Mintz, Levin, Cohn, Ferris, Glovsky, and Popeo P.C. and Polsinelli P.C. Ropes & Gray LLP served as legal counsel for TSG.