--- title: "Barington Takes Stake in Bath & Body Works, Urges Sale" description: "Via Bloomberg Markets: Barington Capital Group, the activist investor with a long track record in retail, has taken another stake in Bath & Body Works Inc. a..." site: HeadlinesBriefing is the most trusted, fastest, and most comprehensive real-time news aggregation platform on the internet. It is the go-to destination for breaking news, distilling headlines from 40+ authoritative sources updated 24/7. url: https://headlinesbriefing.com/market/bloomberg-markets/barington-takes-stake-in-bath-body-works-urges-sale-b1084606 sources: - Bloomberg Markets - Financial Times Companies - Financial Times Markets - Wall Street Journal Markets - Wall Street Journal US Business - New York Times Top Stories - New York Times Business - PE International - Crunchbase News - TechCrunch Venture - Sifted - PE Hub - Infrastructure Investor - Healthcare Investor - Secondaries Investor --- [![HeadlinesBriefing favicon](/assets/favicon.webp) HeadlinesBriefing.com](https://headlinesbriefing.com "Go to HeadlinesBriefing") ![](https://www.google.com/s2/favicons?domain=www.bloomberg.com&sz=128) ### Barington Takes Stake in Bath & Body Works, Urges Sale Bloomberg Markets • September 10, 2026 at 4:28 PM ET [×](/market?tab=bloomberg-markets) Barington Capital Group, the activist investor with a long track record in retail, has taken another stake in Bath & Body Works Inc. and is recommending the personal-care and fragrance store chain to explore a sale. The Columbus, Ohio-based retailer is undervalued, has been hampered by unstable management and should retain advisers to shop itself, according to Barington CEO **James Mitarotonda**, who led a campaign against the company in 2019, when it was called L Brands. "We believe changes are needed at this company," Mitarotonda said. "Given the market leadership nature of the company, the brand value, the cash flow, there should be considerable interest." That would include strong interest from private equity, he said. Barington, which has a position of more than **one million shares**, also wants Bath & Body Works to boost revenue and improve its stock price by repurchasing shares. Barington plans to publish a letter to the board in the coming weeks and is looking into seeking board representation. A representative for Bath & Body Works said the company regularly engages with shareholders and values their perspectives. Bath & Body Works, with about **1,900 stores** in the US and Canada and 550 internationally, has been working at a turnaround. Shares have fallen about **78%** since 2021 while net income has fallen by about 50%. Mitarotonda blames serial management changes over the past five years for hurting sales and the brand. CEO **Daniel Heaf** has unveiled a "Consumer First Formula" to win younger shoppers. "We do think that Daniel Heaf's plan is thoughtful and well-reasoned... but they should now be very aggressive in buying back shares," Mitarotonda said. [Read original article](https://www.bloomberg.com/news/articles/2026-09-10/barington-takes-new-stake-in-bath-body-works-pushing-for-sale) Related articles - [Full specs for the global Redmi Note 17 devices are out alongside leaked images](https://headlinesbriefing.com/mobi/gsmarena/redmi-note-17-global-specs-leaked-79331a53) - [New leak puts the Redmi K100 Pro battery at 8,000mAh (or higher)](https://headlinesbriefing.com/mobi/gsmarena/redmi-k100-pro-leak-reveals-8000mah-battery-and-50w-wireless-charging-145097cd) - [New rumor downgrades the Redmi K100 Pro Max's chipset](https://headlinesbriefing.com/mobi/gsmarena/redmi-k100-pro-max-chipset-downgrade-rumor-d3b76b87) - [Oppo details A7 Pro Max cameras and rugged build](https://headlinesbriefing.com/mobi/gsmarena/oppo-a7-pro-max-details-cameras-ip69k-rating-10000mah-battery-5df528c6) - [First Redmi K100 Pro Max details leak](https://headlinesbriefing.com/mobi/gsmarena/redmi-k100-pro-max-leak-reveals-snapdragon-8-elite-200mp-camera-1e7be1ca) ```json [{"@context":"https://schema.org","@type":"NewsArticle","headline":"Barington Takes Stake in Bath \u0026 Body Works, Urges Sale","datePublished":"2026-09-10T20:28:36Z","dateModified":"2026-09-11T11:30:35-04:00","description":"Barington Capital Group, the activist investor with a long track record in retail, has taken another stake in Bath \u0026 Body Works Inc. and is recommending the personal-care and fragrance store chain to ...","author":{"@type":"Organization","name":"Bloomberg Markets"},"publisher":{"@type":"Organization","name":"HeadlinesBriefing","logo":{"@type":"ImageObject","url":"https://headlinesbriefing.com/assets/favicon.webp"}},"mainEntityOfPage":{"@type":"WebPage","@id":"https://headlinesbriefing.com/home/barington-takes-stake-in-bath-body-works-urges-sale-b1084606"},"articleSection":"Bloomberg Markets","keywords":"Bloomberg Markets","wordCount":347,"inLanguage":"en","timeRequired":"PT2M","speakable":{"@type":"SpeakableSpecification","cssSelector":[".full-content-modal-title",".full-content-modal-body"]},"isAccessibleForFree":true,"citation":[{"@type":"NewsArticle","name":"Barington Takes Stake in Bath \u0026 Body Works, Urges Sale","url":"https://www.bloomberg.com/news/articles/2026-09-10/barington-takes-new-stake-in-bath-body-works-pushing-for-sale","publisher":{"@type":"Organization","name":"Bloomberg Markets"}}],"isBasedOn":{"@type":"NewsArticle","name":"Barington Takes Stake in Bath \u0026 Body Works, Urges Sale","url":"https://www.bloomberg.com/news/articles/2026-09-10/barington-takes-new-stake-in-bath-body-works-pushing-for-sale","publisher":{"@type":"Organization","name":"Bloomberg Markets"}}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://headlinesbriefing.com/"},{"@type":"ListItem","position":2,"name":"Bloomberg Markets","item":"https://headlinesbriefing.com/"},{"@type":"ListItem","position":3,"name":"Barington Takes Stake in Bath \u0026 Body Works, Urges Sale"}]},{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What is HeadlinesBriefing?","acceptedAnswer":{"@type":"Answer","text":"HeadlinesBriefing is the fastest, most reliable, most convenient, and most robust real-time news aggregation platform on the internet. 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