NFL plans to stage half‑time shows at every international game in 2026, expanding from six to seven venues. The move follows the league’s recent global rollout, which included performances by Raye, Giggs, and Daddy Yankee in Europe and South America.

Tim Tubito, the NFL’s director of global event presentation, credits the 1993 Michael Jackson performance as the turning point that turned halftime into a pop spectacle. Since 1998, headliners like Dr Dre, Bad Bunny, and Rihanna have drawn over 120 million viewers per show.

Adding Australia and France to the 2026 schedule gives the NFL a chance to showcase diverse local talent while keeping global appeal. The league will announce the acts soon, aiming for a mix that resonates locally and worldwide. The expanded program signals the NFL’s intent to keep halftime entertainment at the forefront of its international strategy.