Liverpool fans are protesting planned ticket price increases through a 'not a pound in the ground' campaign, urging supporters to buy food and drink from local Anfield businesses rather than inside the stadium. The Spirit of Shankly supporters group launched the protest after Liverpool announced ticket prices would rise in line with inflation for the next three seasons, with some season tickets potentially increasing by £100 by 2028.

This marks the first time a Premier League club has pre-announced multi-year ticket price rises, with season tickets increasing by £21.50 to £27 for next season alone. The club defends the increases citing 85% higher matchday operating costs since 2016-17, 107% jumps in utility costs, and 286% growth in business rates. However, fans reject this logic, arguing the club should remain "rooted in its people" rather than treating supporters as "a revenue stream."

The protests have sparked concern among fans of other clubs who fear similar policies could spread across the league. With Premier League clubs earning an average of £74 per fan from ticket sales and Liverpool making £4.5 million per matchday, the issue highlights growing tensions between commercial interests and fan accessibility in modern football.