World Rugby analysis of 440,000 social media posts found female players are 69% more likely to suffer online abuse than men, with 1,189 posts crossing the unlawful threshold. Misogyny, gender identity attacks, sexuality-based harassment and body-shaming dominate the abuse patterns, prompting the governing body to refer eight cases to law enforcement across Belgium, France, the United Kingdom, New Zealand and the United States.

Wales number eight Georgia Evans revealed during the Women's Rugby World Cup 2025 that she endured sustained criticism of her appearance, while American international Ilona Maher — the sport's most-followed player — described the abuse as "constant." Tennis player Katie Boulter has also spoken publicly about the issue, underscoring its reach beyond rugby.

Chief executive Alan Gilpin acknowledged social media's benefits for connection and growth but stressed the "risk of harm, stress and suffering." World Rugby has committed to identifying and pursuing abusers, calling on governments, platforms and sports organizations to streamline reporting mechanisms and coordinate enforcement.

The data exposes a systemic threat to athlete wellbeing and the sport's commercial growth, particularly as women's rugby expands its audience. Without platform accountability and cross-border legal cooperation, the abuse pipeline will continue undermining player retention and sponsorship appeal.