UEFA plans to freeze Euro 2028 ticket prices to ensure five group-stage tickets cost less than a single World Cup parking space at MetLife Stadium in the U.S. (currently $225). This contrasts sharply with FIFA’s dynamic pricing at the 2026 World Cup, where England’s cheapest tickets started at $220, while parking spaces averaged $175. UEFA aims to keep its most affordable categories below £30 and £60 per ticket, mirroring Euro 2024 pricing, while reserving 10,000 tickets per nation for group matches—double FIFA’s allocation. Disabled fans will gain access to complimentary helper tickets, a policy absent at the World Cup. Resale value caps at face value for Euros, unlike FIFA’s 30% cut on secondary market sales.

UEFA’s strategy prioritizes accessibility, with 40% of tickets allocated to budget-conscious “Fans First” tiers, versus FIFA’s opaque category distribution. Pricing details will be finalized in autumn 2027, with sales windows opening post-draw in December 2027.