OpenAI is introducing an advertising platform within ChatGPT, allowing businesses to reach users as they explore options, compare choices, and make decisions. This new advertising environment is designed to be "AI-native," leveraging richer context signals beyond keywords to deliver more relevant and personalized ads.

Advertisers can create campaigns through Ads Manager, setting budgets and goals, then adding ad details. The platform emphasizes user trust, with ads clearly labeled and kept distinct from ChatGPT's responses. Users will have control over how their data is used for advertising.

Early advertisers, like Amy Adams, Vice President of Media at Best Buy, have expressed optimism about the "early results" and the potential to "stay relevant and top of mind" by appearing in moments of user intent. OpenAI is taking a "measured approach" to ensure the advertising experience is useful while maintaining user trust.