OpenAI is introducing a new visual ad format in ChatGPT, expanding measurement tools and partnerships to support brand suitability. With 1.2 billion weekly users, ChatGPT becomes the world's largest AI-native consumer platform, allowing advertising to reach a market beyond subscriptions. The new format helps people imagine how products fit into their lives through product inspiration images.
Initially tested during image generation in the US with select advertisers, ads remain clearly labeled and separate from generated content. OpenAI is expanding measurement tools through partnerships with Hightouch, Tealium, and LiveRamp for conversion data. Leading attribution partners including AppsFlyer, Triple Whale, and Adjust enable click attribution and Conversions API.
Incrementality measurement partners like Haus, Measured, and Work Magic explore geo-based experiments. Early findings show strong performance: DV Rockerbox reported Weight Watchers' cost per acquisition was 15.3% lower than blended paid-search benchmarks. Work Magic found 67% of incremental purchases for wellness brand Dose came from net-new customers.
Triple Whale noted 93% of Portland Leather's visitors from ChatGPT Ads were new. OpenAI's advertising policies and guardrails protect users and preserve brand confidence through placement assessment and automated review.
Source: OpenAI Blog · Summarized by HeadlinesBriefing