OpenAI introduced ads for free and Go users of ChatGPT in February, appearing between chat messages. Now the company is adding a new ad format called visual ads, featuring larger images such as thumbnails or screen-width visuals. These are not live yet but will be introduced later this month, starting with a testing phase where they appear only when users generate images with ChatGPT.
The visual ads will be shown separately from generated content and clearly marked as advertisements. OpenAI states the ads will not influence AI responses and has implemented guardrails to prevent display in emotionally vulnerable or unsuitable contexts, monitored via automated checks and human oversight. Only free and Go tier users are expected to see the ads, consistent with the initial rollout.
OpenAI has integrated its ad solutions with traditional advertising networks and built tools for advertisers to measure ad impact. The platform claims 1.2 billion weekly users and calls itself “the world’s largest AI-native consumer platform,” contrasting with Google’s broader reach but non-AI-native status.
Source: GSMArena · Summarized by HeadlinesBriefing