OpenAI is expanding ChatGPT ads with the introduction of Sponsored Agents, allowing users to start conversations with business-sponsored agents after clicking an ad. This feature helps shoppers explore products through personalized dialogue, answering questions about fit and functionality before visiting a business website. To streamline ad creation, OpenAI is rolling out AI creative tools within Ads Manager, enabling advertisers to generate copy and imagery from natural-language prompts.

New integrations with HubSpot and Shopify bring ChatGPT Ads directly into existing business workflows. US-based Shopify merchants can now create and manage campaigns via the new app in the Shopify App Store, while HubSpot users can connect their Ads account to track performance and follow up on leads. These updates represent the next step in building an AI-based advertising platform, making ads more useful for people and easier for businesses.

Sponsored Agents are currently being tested with select advertisers in the United States.