OpenAI is expanding ChatGPT Ads to 26 additional countries, bringing availability to 89 countries worldwide. The move follows recent launches across Europe, Southeast Asia and Taiwan, and comes as over 100,000 advertisers have run campaigns on the platform since ads launched just over eight months ago. ChatGPT now has 1.2 billion weekly users who use it to explore ideas, compare options and make decisions.
The expansion includes 14 more Latin American countries, among them Argentina, Chile, Colombia and Peru, building on earlier launches in Mexico and Brazil. New markets also include Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan. Advertisers can reach these markets through technology partners or through self-service access in Ads Manager.
OpenAI says ads can help people discover products and services that fit their needs, including options they might not have found otherwise. Because users refine choices through conversation, an ad can appear at a moment of consideration. For example, someone training for a marathon who is planning race-week meals might be introduced to a grocery delivery service. Local businesses, regional brands and international companies can use the platform this way.
OpenAI states that ads support free and low-cost access to ChatGPT. Ads appear only on the Free and Go plans, while Plus, Pro and Enterprise subscriptions remain ad-free. Conversations stay private from advertisers, customer data is not sold, and ads are clearly labeled and separate from ChatGPT's answers. Future plans include additional formats, objectives, buying options and measurement capabilities.
Source: OpenAI Blog · Summarized by HeadlinesBriefing