Frontier Airlines CEO Jimmy Dempsey is working to boost the carrier by improving its operations and embracing premium perks, aiming to fill the void left by Spirit Airlines' bankruptcy. Dempsey, who took the helm in 2022, is focusing on reliability and customer experience to differentiate the ultra-low-cost carrier. The strategy includes adding premium seating options and enhancing operational performance to attract travelers seeking affordable fares with better service.

This move comes as the budget airline sector consolidates, with Frontier positioning itself to capture market share from Spirit's reduced footprint. Dempsey's approach marks a shift for Frontier, traditionally known for bare-bones service, toward a hybrid model that blends low costs with select amenities.