Samsung entered the foldable phone market in 2019, initially producing clunky devices that appealed more to engineers than daily users. Over time, hardware improvements made the form factor more practical. The recent unveiling of Apple's iPhone Duo has sparked renewed interest in foldables, driven by the reliance on shared components, including Samsung displays.
Apple's entry has expanded the market, addressing previous annoyances like wasted screen space and app optimization issues. The wider form factor improves video viewing and document reading, signaling a trend likely replicated by other manufacturers. However, pricing remains a barrier, with top-end flat phones closing the price gap.
Samsung's wider foldable is priced at $1,900, while the iPhone Duo starts at $2,000, though Samsung has seen some retail discounts. Despite the high cost, increased curiosity following Apple's launch suggests the foldable category is gaining mainstream traction.
Source: Ars Technica · Summarized by HeadlinesBriefing