Even before Apple launched the iPhone Duo, it was already clear that Samsung was worried. Now that the device has been announced and is heavily backordered, the company seemingly feels that launching no fewer than six different foldable phones next year is its best way to fight back.
On the eve of the iPhone Duo launch, Samsung said it welcomed Apple's entry into the foldables market and offered a weak counterpoint that its own folding phones were lighter. The company also reportedly brought forward the launch of the Galaxy Z Trifold 2.
With demand for the iPhone Duo substantially exceeding supply, Samsung appears to be planning a spray-and-pray approach to competing with the phone. Sister site 9to5Google reports a leak suggesting Samsung will launch half a dozen different folding phones next year, including the Galaxy Z Slide, Galaxy Z Trifold 2, Galaxy Z Fold9 Ultra, Galaxy Z Fold9 Pro, Galaxy Z Fold9, and Galaxy Z Flip9.
9to5Mac's take is that, if accurate, there is an air of desperation to the strategy. However, more competition in this market is good for consumers. Any substantial innovations Samsung launches will push Apple to match or beat them in future generations of the iPhone Duo.
Source: 9to5Mac · Summarized by HeadlinesBriefing