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Inside Jobs’s NeXT Years: New Details in Recent Biography

Ars Technica •
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Ars Technica’s review of Steve Jobs in Exile praises author Russell Cain for fleshing out the obscure decade when Jobs left Apple for NeXT. The book moves beyond the familiar “Jobs left, came back” shorthand, delivering fresh anecdotes and three‑dimensional portraits of the people who built the platform and links early hardware to later software. Longtime Mac users gain a richer sense of that turbulent era.

Cain highlights a little‑known partnership with Adamation, a two‑person Black‑owned firm in Oakland hired in 1989 to craft early software for NeXT’s platform. Although the pilot project for Hollywood agency William Morris collapsed, Steve Jobs shielded the studio’s reputation and kept sending high‑profile clients such as the Los Angeles County Sheriff’s Department and luxury broker Alain Pinel Realtors, demonstrating Jobs’s commitment to diversity in tech.

By exposing these nuances, the biography reframes the narrative that Apple’s 1990s woes were merely a product of absent leadership. Understanding Jobs’s willingness to protect minority developers and pursue niche markets reveals early strategic choices that later informed the iMac revival. These insights show early experiments seeded the ecosystem behind today’s devices.