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Unrivaled Basketball Heads to Brooklyn for Semifinals

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The Unrivaled 3-on-3 basketball league will bring its semifinals to Barclays Center in Brooklyn on March 2, league officials announced Friday. This marks the league's second road trip away from its Miami base, following a record-setting appearance in Philadelphia where 21,490 fans attended a regular-season game.

Unrivaled generated $2 million in revenue during its Philadelphia showcase, with ticket sales, merchandise, and sponsorships driving the impressive figures. The decision to move the semifinals to Brooklyn aims to capitalize on the momentum from Philadelphia and expand the league's footprint in major markets. The venue, which seats about 17,532 for basketball, regularly hosts the WNBA's New York Liberty, who averaged 16,323 fans per game in 2025.

The playoffs will begin February 28 at Sephora Arena in Miami, with the four advancing teams traveling to Brooklyn for the semifinals. The championship game returns to Florida, where the winning team will split a $600,000 prize pool. This strategic scheduling demonstrates Unrivaled's commitment to growing women's basketball beyond traditional markets while maintaining its Miami headquarters as the league's primary home.