Nectar Social, an AI-powered marketing platform, raised $30 million Series A funding led by Menlo Ventures and its Anthology Fund. The company, which exited stealth last year, uses autonomous AI agents to help brands manage social activity, moderation, creator workflows, competitive intelligence and commerce conversations across multiple platforms.

Founded by sisters Misbah and Farah Uraizee, both former Meta employees, the company has secured data partnerships with major platforms including Meta and Reddit. CEO Misbah Uraizee stated that the funding will help expand across applied AI, engineering, and go-to-market teams as brands increasingly conduct buying conversations on social platforms.

The company already serves notable clients including Liquid Death, Figma, and e.l.f Beauty, with other investors including Gwyneth Paltrow's Kinship Ventures, GV, and True Ventures. Nectar Social aims to accelerate its category lead in building the operating system that enables brands to manage their presence across social channels efficiently.