L Catterton has backed InMobi's AI shopping platform Glance to accelerate its expansion, particularly in the US. The investment brings consumer expertise and operating capabilities to Glance's shareholder base, which was previously built on technology and venture capital. Glance uses agentic AI to function as a digital personal shopper, learning user interests and suggesting relevant products across smartphones, connected TVs, and other digital surfaces. The platform already has partnerships with Samsung and DIRECTV, reaching millions of US devices.
Glance originated as a smartphone lock screen content platform within InMobi. Significant funding milestones include a $45m investment from Mithril Capital in 2019 and a $145m round with Google in 2020, bringing total funding to about $190m. In 2022, Jio Platforms, the digital arm of Reliance Industries, invested $200m as part of a Series D round, which included a commercial tie-up with Reliance Retail and Jio for international expansion beyond Asia. Headquartered in Singapore, Glance has recently repositioned around AI-led commerce. Recent partnerships include True Fit for size and fit recommendations planned for the 2026 holiday season, and a PayPal integration for native in-app checkout announced on October 15. For L Catterton, the investment reinforces the view that AI is reshaping how consumers discover and buy products.
Source: PE Insights · Summarized by HeadlinesBriefing