White Bridge Capital has invested alongside US hospitality investor Gencom in its acquisition of Rosewood London, extending its platform beyond the Americas. Gencom led the purchase of the 308-key luxury hotel in a 1912 Grade II-listed building at 252 High Holborn. White Bridge co-invested with its international network of private investors and family offices, and supported Gencom in arranging acquisition financing from HSBC and Santander. The deal deepens a growing partnership between the two firms, following their recent acquisition of the Inter Continental Miami.
The transaction covers seven brands: Maxwell House, Gevalia, Nabob, Yuban, Tassimo, Ethical Bean, and Sanka. One Rock will also take on coffee manufacturing plants in Jacksonville, Florida, and Vancouver, British Columbia, along with about 250 employees across supply chain, sales, marketing, finance, and research and development. One Rock describes itself as a value-oriented, operationally focused investor with deep experience in food and beverage, and it has completed a series of carve-outs from large corporations. It plans to step up spending on the coffee brands. "We intend to accelerate investment across the brand portfolio to drive growth and innovation, enhance the consumer experience, and strengthen relationships with retail partners," said Tony W. Lee, managing partner of One Rock.
Source: PE Insights · Summarized by HeadlinesBriefing