Meta CEO Mark Zuckerberg announced the company is entering a new operational phase for its AI agent, Muse, focusing on scaling and monetization. Since its early September rollout in the US and Canada, over 10 million people have adopted the agent. Zuckerberg expects Muse to eventually generate more revenue per user than Facebook and Instagram.
The company plans to build commerce tools to charge businesses fees for transactions, noting that shopping is the most common use case with an average purchase of $200. Meta will also introduce AI subscriptions for heavy users. Zuckerberg believes Muse is central to increasing revenue from Meta's AI glasses, potentially requiring separate subscriptions for certain features.
The agent will be available on the glasses next month.
Source: Engadget · Summarized by HeadlinesBriefing