Apple Fifth Avenue in New York is preparing for the upcoming iPhone Duo launch with large, rectangular structures covering the iconic glass cube entrance. Spotted by @LChenlz on X, the installations are currently concealed beneath black cloth and white protective wrapping. In past years, Apple has celebrated new iPhone launches with special decorations at its flagship stores, such as illuminating the cube in Apple Intelligence colors for the iPhone 16 launch and installing giant "Pro" and "Air" displays. Interestingly, there does not appear to be a line outside Apple Fifth Avenue just yet, although customers have reportedly started lining up at other stores. Apple has confirmed that its US retail stores will have a limited number of iPhone Duo units available for walk-in customers on Friday, while stores in mainland China, Japan, and France will only offer in-store pickup for orders placed online. Check out 9to5Mac's in-depth iPhone Duo review, which went live earlier today.
Apple has a history of using its Fifth Avenue store to mark major iPhone launches. The glass cube has previously been illuminated in special colors and decorated with giant product displays. This tradition continues with the iPhone Duo, though the specific launch details remain under wraps until Friday. Customers eager to purchase the new device should note the regional availability differences, with the US offering walk-in sales while other markets require online pre-order for pickup.
Source: 9to5Mac · Summarized by HeadlinesBriefing