According to a new report from Sensor Tower, Meta's Muse app became the 12th app ever to reach 10 million US downloads within 40 days, and it is also outpacing its peers in user retention. Sensor Tower first reported that Muse had surpassed 5 million US downloads a few weeks earlier, helped by its popularity and Meta's massive ad push. At the time, the app had spent 12 consecutive days at the top of the US App Store. Muse has since slipped to second place, but it has now reached the 10 million milestone since Sensor Tower began tracking apps in October 2015.
For comparison, Sensor Tower says ChatGPT, Grok, and Claude reached just 3.7 million, 500,000, and 200,000 US downloads, respectively, during their first 40 days. ChatGPT scaled to about 15 million global downloads in that period, with the US, Japan, Brazil, and Germany accounting for 25%, 9%, 6%, and 5% of the total. ChatGPT's US downloads have declined 25% over the past 30 days compared with the prior 30-day period. The other apps that reached 10 million within 40 days were mostly mobile games, and the most recent was Meta's own Threads in July 2023.
The report comes amid privacy concerns after security researchers found that shared Muse conversations could expose sensitive personal and business information. Meta has suspended the sharing feature while it investigates.
Sensor Tower's data also shows Muse retaining users better than its AI rivals. US Muse users average a 30% retention rate after 7 days and 23% after 14 days, compared with 19% and 16% for ChatGPT, Claude, and Grok. Meanwhile, Meta continues to spend heavily promoting its AI assistant, with Muse accounting for 39% of Meta's US advertising spend so far this month, up from 23% in September.
Source: 9to5Mac · Summarized by HeadlinesBriefing