Bose has acquired Skullcandy, adopting the headphone and speaker company as a separate brand under its consumer audio business. While the financial terms were not disclosed, Bose and Skullcandy have collaborated for several years, with Skullcandy releasing products featuring "Sound by Bose." Following the acquisition, Skullcandy will continue operating from Park City, Utah, and will gain greater access to Bose's technology and resources. For Bose, the acquisition is primarily about reaching Skullcandy's audience, which has inroads into sports, gaming, music, and fitness.
This allows Bose to connect with consumers where it has less presence. Bose CEO Lila Snyder stated the acquisition expands their reach through technology partnerships and a growing portfolio of brands. Bose is known for premium audio experiences, particularly active noise cancellation, but is not considered hip or trendy.
Skullcandy could serve as the Beats to Bose's Apple, reaching a younger, more varied audience while benefiting from Bose's technological developments.
Source: Engadget · Summarized by HeadlinesBriefing