Samsung confirmed its next Galaxy Unpacked for July 22 in London, teasing a Galaxy Z Fold 8 with a shorter, wider "passport-style" design that directly mirrors Apple's rumored foldable iPhone. The invite video shows a ticket stub torn to a squatter shape, reinforcing the new aspect ratio under the tagline "A new shape unfolds."

The Z Fold 8 is expected to debut alongside refreshed Galaxy Z Fold 7 and Galaxy Z Flip 7 models, plus new Galaxy Watches. Apple's competing device — possibly branded iPhone Ultra — reportedly packs a 7.8-inch inner display, 5.5-inch outer display, dual rear cameras, and a Touch ID power button instead of Face ID, targeting a September launch alongside the iPhone 18 Pro line.

Google inserted its own Pixel 11 event for August 12, positioning the Pixel lineup roughly a month ahead of Apple's traditional iPhone window. The clustered calendar underscores how Android makers are racing to stake claims in the book-style foldable category before Apple enters.

Samsung's early move lets it define the passport form factor's usability — wider cover screen, more natural typing — while Apple watches from the sidelines. If the Z Fold 8 delivers on durability and crease reduction, it could set the benchmark Apple must clear.