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OpenAI Jony Ive Device Delayed to 2027 Amid Trademark Dispute

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OpenAI's first Jony Ive-designed hardware device won't ship to customers until after February 2027, according to new court filings. The delay stems from a trademark infringement lawsuit filed by audio device startup iyO, which sued OpenAI after the company acquired io, a startup founded by Apple's former design chief. OpenAI had originally planned to ship the ChatGPT-powered device before the end of 2026.

The latest court documents reveal OpenAI has not created any packaging or marketing materials for the device and has decided against using the "io" branding for any AI-enabled hardware products. The gadget, described as a "third core device" to complement MacBook Pro and iPhone, will be pocket-sized, contextually aware, and completely screen-free. OpenAI CEO Sam Altman reportedly told staff it's "the coolest piece of technology that the world will have ever seen" after testing Ive's prototype.

This development follows debunked rumors of a Super Bowl ad featuring actor Alexander Skarsgård that circulated on social media. The delay highlights the challenges OpenAI faces in hardware development, particularly after the Humane AI Pin's failure. With no wearable or in-ear design, OpenAI's device represents a different approach to AI hardware, though details remain scarce as the company navigates both technical and legal hurdles.