OpenAI is weighing a breach‑of‑contract claim against Apple after the two firms’ 2024 Siri partnership fell short of expectations. The deal embedded ChatGPT in Siri, Image Playground and allowed subscriptions via Settings, with Apple taking a revenue share. OpenAI had hoped for deeper integration and prominent placement, but the rollout proved limited and limited functionality compared with the standalone app.

OpenAI executives say Apple never advertised the feature, leaving many iPhone users unaware that they must say “ChatGPT” to trigger the model. The company projected the arrangement could generate billions in annual subscription revenue, a target that has not materialized. Apple’s secretive product roadmap left OpenAI guessing how the AI would appear across iOS, iPadOS and macOS, and limits response depth in Siri.

Facing stalled renegotiations, OpenAI is preparing a legal letter that alleges breach of contract but hopes to settle without a lawsuit. iOS 27 is rumored to open Siri to third‑party bots like Gemini and Claude, which could finally give ChatGPT a more visible slot. The dispute underscores how AI deals can hinge on visibility and revenue sharing, highlighting the stakes of platform integration.