Beats has unveiled a bold new ad campaign featuring baseball star Shohei Ohtani, using surreal imagery to position him as a larger-than-life figure across Los Angeles. The visuals, shot by Daniel Sannwald, showcase Ohtani wearing Beats Studio Pro, Powerbeats Pro 2, and Powerbeats Fit.

The campaign plays on Ohtani’s mythic status in LA sports, linking his rise to the city’s energy. As a four-time MVP and recent World Series champion with the Los Angeles Dodgers, Ohtani embodies the ambition and performance that Beats seeks to reflect in its branding.

Beats, long tied to sports and music, continues to leverage star power for visibility. Future collaborations may explore similar themes, especially as the brand competes with other audio giants during major retail seasons and product launches.