Apple is set to ship a dedicated Siri app with iOS 27, a move that signals the company’s shift toward tighter privacy controls over AI. The new interface will let users choose how long chat histories stay—30 days, one year, or forever—mirroring a feature already in Messages. Gurman says Apple will market this as a privacy win.

Under the hood, Apple will run the assistant on Google’s Gemini models, but the company has opted not to spotlight that partnership, wary of the ad‑driven image surrounding Google. The feature will be marked “beta” despite two years of delays, a decision tied to Apple’s recent $250 million settlement of a class‑action lawsuit over Siri lag.

Users will also control how the app launches, choosing between a grid of past conversations or a fresh chat screen. The auto‑deletion options aim to curb data retention, countering the trend of AI systems that cling to user history for personalization. Apple’s approach could pressure rivals to tighten their own memory limits.

Apple’s $95 payouts to eligible iPhone users follow the settlement, underscoring the company’s willingness to address feature delays. By framing the new Siri as a privacy‑first, Gemini‑powered assistant, Apple positions itself against competitors that rely on extensive data collection, potentially reshaping consumer expectations for integrated AI.