Sony is hosting a live event on May 19 at 4PM UTC to reveal its next flagship headphones. Unlike the WH-1000XM6 that launched roughly a year ago, the new model won't replace it — reports point to a more premium product that sits alongside the existing lineup rather than superseding it.

Rumors peg the upcoming model at $649 with a leather design and the name ColleXion. That price point marks a meaningful jump from typical WH-1000X pricing, and the dedicated event signals Sony's serious investment in this new headphone family.

The ColleXion should also bring upgraded features and better hardware, giving Sony plenty to tout during the event. Sony clearly views this as a flagship launch worthy of its own spotlight.

Key entities — Sony, WH-1000XM6, ColleXion