Apple's revamped Siri will reportedly ship with auto-deleting chat logs, letting users choose retention periods of 30 days, a year, or indefinite storage. A separate setting determines whether Siri carries conversation context into new sessions or starts fresh each time. The feature, reported by Bloomberg's Mark Gurman, mirrors deletion options already available in Apple's Messages app.

Apple trains its AI using synthetic data rather than real user conversations, which limits personalization but avoids the data collection practices common among competitors. Chatbots have already handed over chat logs in court cases and lawsuits, making Apple's restrictive approach a deliberate tradeoff. Privacy protections are baked in by default rather than offered as an optional setting like ChatGPT's Temporary Chat.

The new Siri debuts at WWDC on June 8. By making privacy protections default rather than optional, Apple frames weaker training data as a feature. That positions Siri's shortcomings against rivals not as a limitation but as evidence of a privacy-first design philosophy that prioritizes user trust over maximized AI performance.