Apple is poised to introduce built-in privacy screen technology to future MacBooks within three years, according to a report from market research firm Omdia. This tech restricts off-axis viewing angles, ensuring only someone directly facing the display can see its contents, while onlookers to the side see a darkened or obscured image. Samsung already offers a similar privacy feature on the Galaxy S26 Ultra, which took over five years to develop.

Apple has explored analogous concepts through patents, including a 2023 filing for a privacy film limiting light emission on curved displays like iPhones. The Omdia report aligns with expectations that Apple will transition MacBooks to Samsung-supplied OLED panels soon, with the MacBook Pro potentially adopting OLED displays later this year or early 2027. While Omdia's projections are based on analyst forecasting and Apple's patents don't guarantee a product, Samsung's imminent launch puts pressure on Apple to follow suit.