Global smartwatch shipments climbed 4% in Q1 2026 compared to the previous year, marking continued recovery after a challenging 2024. Counterpoint data shows Apple's newer wearable devices drove much of this growth, with consumers increasingly gravitating toward premium smartwatches. The shift represents a meaningful turnaround for the industry.

China's smartwatch market contributed significantly to the growth, with shipments rising 15% year-over-year. Huawei captured 40% of the domestic market, leading ahead of Imoo and Xiaomi. This regional momentum helped offset weaker performance elsewhere and demonstrates strong consumer demand in emerging markets.

The global average selling price increased 6% year-over-year, indicating consumers want more sophisticated features. Modern smartwatches now pack additional sensors and improved health tracking capabilities. Manufacturers are clearly responding to this premiumization trend with more advanced offerings.

Apple secured first place globally with 23% market share, while North America accounted for over half its shipments. Huawei ranked second with 12% sales growth, followed by Xiaomi, Imoo, and Samsung. Notably, Samsung experienced a sharp 28% decline, highlighting competitive pressure in key markets.