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Apple Enables **Alt Store PAL** in Brazil, Sparking App Marketplace Shift

9to5Mac •
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Alt Store PAL is now available in Brazil, marking a pivotal shift in Apple’s app distribution policies. Brazilian users can install the alternative marketplace via Safari, set it as their default under Settings > Apps > App Installation, and access apps in categories like Games and Utilities. This follows a years-long regulatory battle and a recent settlement with Brazil’s CADE watchdog, which also compelled Apple to allow alternative payment systems.

The move joins Japan and the EU in permitting third-party app stores on iOS, signaling a broader industry trend toward competition.