Spotify rolls out Reserved in the US, letting Premium users snag two tickets for an artist’s tour before the public sale. The app flags eligible fans on the home screen, sending push alerts and emails.

Eligibility hinges on streams, saves, shares, and location, ensuring tickets reach fans likely to attend. Eligible users see the offer in multiple spots—search, artist page, Live Events, and Now Playing—making a miss unlikely.

When the one‑day window opens, users tap *Buy now* to pick dates and seats, then finish through Ticketmaster. High‑demand shows may queue users, so early purchase secures preferred seats. Unclaimed tickets roll to the next most dedicated fan.

The feature targets Premium subscribers 18+ on select tours, aiming to reward loyalty while avoiding strategic gaming. By tying concert access to listening habits, Spotify deepens user engagement and creates a new revenue channel for artists and Ticketmaster.