Lava has launched the Bold 2 5G, a rebadged version of the Blaze Amoled 2 from last August. The Lava Bold 2 5G debuts at INR 12,999 ($140), making it INR 1,000 cheaper than its predecessor. This budget-friendly pricing strategy positions the device as an attractive option for cost-conscious consumers seeking 5G connectivity.

Available exclusively through Amazon starting March 19, the Bold 2 maintains the same color options - Feather White and Midnight Black - and ships with Android 15 out of the box. The device shares identical specifications with the Blaze Amoled 2, including a 6.67-inch AMOLED display with FHD+ resolution and 120Hz refresh rate. Under the hood, it packs MediaTek's Dimensity 7060 chipset.

The camera setup features a 50MP main sensor (IMX752), while power comes from a 5,000mAh battery with 33W fast charging support. By rebranding and reducing the price of an existing model, Lava demonstrates a common industry practice of refreshing product lines without significant hardware changes, potentially increasing market competitiveness in the budget 5G segment.