AT&T released carrier data to mark Mother's Day, showing that 75% of Americans prefer texting over calling their moms. The survey found respondents send about three texts for every call. The trend highlights a shift toward instant messaging for family contact during holidays today.

Houston tops the list with nearly three million more texts and calls than any other city, followed by San Antonio and Chicago. Six of the top ten cities that "connect with mom" are in the South, according to AT&T. The data points to regional differences in how families stay in touch.

The preference for texting suggests that consumers value immediacy and the ability to send quick updates without interrupting the recipient. It also reflects broader mobile usage patterns, where text messaging remains a staple even as voice calls decline today. Telecommunication companies may need to adjust network provisioning accordingly.

For marketers, the data underscores the importance of text‑based campaigns during holidays. For parents, it offers a clearer picture of how technology shapes family rituals. Finally, the findings give carriers a benchmark to gauge future engagement trends.