Apple is reportedly planning its next iPhone launch for early September, with the iPhone 18 Pro series and a foldable model likely debuting together. Bloomberg's Mark Gurman indicates the company will stick to its traditional schedule, targeting the first Tuesday or Wednesday after Labor Day for the announcement. Dummy units suggest multiple variants are in development.

The rumored foldable iPhone, potentially called the iPhone Ultra, would mark Apple's entry into the foldable market years after competitors like Samsung established themselves. This follows typical Apple launch patterns where pre-orders begin the day after the event, with sales commencing later in the month. The September 8 date aligns with historical iPhone launch timing.

Pricing remains a key concern for consumers, as Apple recently increased costs across several products and the iPhone 18 Pro lineup is expected to carry higher price tags than current models. The foldable variant will likely command a premium position in Apple's smartphone portfolio.

This launch represents Apple's push into emerging form factors while maintaining its premium market positioning. The timing sets up a busy fall for consumer tech, with Apple's event leading into the holiday shopping season.