Amazon's About You profiling feature, introduced in May, has recently gained attention due to its oddly specific personal details. The system acts as a dossier of information Amazon uses to personalize shopping, sometimes noting observations like "flat buttocks" or "mismatched trash bins." Users can access this page via the mobile app's Me tab or the web under Account & Lists > Account. Once on the page, individuals can select specific notes to remove or update, or provide additional feedback through a text box. Amazon advises users they can share style preferences, hobbies, or shopping recipients. There is also an option to import data from other AI assistants via copy-and-paste. It is important to note that editing these details does not opt users out of personalized shopping entirely; it only instructs Amazon not to use the specific modified detail. The original purchase history, reviews, search queries, or conversations that generated the observations remain intact.
Amazon's data-driven personalization continues to evolve, prompting users to regularly review their profiles. While some find the automated notes amusing, others view them as invasive. The platform provides tools for users to manage their digital footprint, ensuring a more tailored or private shopping experience depending on individual preference.
Source: Engadget · Summarized by HeadlinesBriefing