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Amazon adds interactive Q&A to Hear the Highlights audio

Engadget •
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Amazon has upgraded the Hear the Highlights feature in its mobile app, turning static product summaries into interactive audio clips. A button now appears beneath supported listings, launching a one‑ to two‑minute AI-generated audio snippet where a host and an expert discuss the item. The service leverages the same large language model behind Alexa.

The Q&A works by tapping a raised‑hand icon in the audio pop‑up, then speaking or typing a query. In testing, the system correctly answered that an entry‑level turntable only plays 33‑ and 45‑RPM records and explained why vinyl persists despite streaming dominance, citing sound warmth and ritual. It pulls data from the listing.

The addition arrives for US iOS and Android shoppers and rolls out to millions of products, according to Amazon. By letting consumers probe details in real time, the feature could reduce reliance on written reviews and boost confidence before purchase. Shoppers like the immediacy.