Carvana opened its first test‑drive center, converting an existing Dallas dealership into a showroom. Sales stay online; staff act as guides, not salespeople. Customers can roam among plants, seats and a 10‑by‑10‑foot LED cube that streams inventory via QR code, then walk the lot, open doors and compare models side‑by‑side. The space swaps sales desks for communal seating, letting visitors linger and browse.

The lot features only new Chrysler, Dodge, Jeep and Ram vehicles, meaning used cars remain off‑limits for test drives. When a shopper selects a model on the app, a staffer retrieves a duplicate vehicle for an unsupervised drive, providing a suggested route and waiting nearby. Personal data—name, email, phone and driver’s license—are captured to prevent abuse.

By adding a physical touchpoint, Carvana hopes to lure hesitant buyers while opening revenue streams typical of traditional dealerships, such as service and parts. The model also feeds trade‑in traffic into its core used‑car marketplace. It also opens a new‑car revenue stream, confirming the company’s bet that experience can translate into online sales.