The iPhone 18 Pro lineup is expected to launch in a month with upgraded camera, A20 Pro chip, and higher prices. Tim Cook called memory pricing a "hundred-year flood," while Ming-Chi Kuo reports the variable aperture lens will cost 50% more.

Analyst Jeff Pu predicts a $250-300 increase, pushing the iPhone 18 Pro to $1,399 (from $1,099) and Pro Max to $1,499 (from $1,199). The Wall Street Journal and Tech Insights forecast at least $1,299, likely $1,399. Tech Insights estimates a 47% margin on the 17 Pro; maintaining it would require $1,371, but standardized pricing suggests $1,299 (44% margin) or $1,399 with camera costs.

Mark Gurman of Bloomberg expects a $100-200 hike, similar to Mac/iPad increases. JP Morgan analysts believe Apple may offset costs elsewhere. Exact pricing will be revealed at the upcoming announcement.