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AI Firm Deletes 3M OkCupid Photos After FTC Probe

Engadget •
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Clarifai has deleted 3 million photos taken from dating site OkCupid in 2014, following a settlement between the FTC and Match Group. The Delaware-based AI company certified the data deletion to the FTC on April 7 and confirmed to Representative Lori Trahan that no models trained on the data remain.

Court documents reveal Clarifai requested the photos directly from OkCupid executives in 2014, violating the dating site's privacy policy. The company used the images to build facial recognition technology capable of identifying age, gender, and race. Founder Matthew Zeiler once suggested users should "get over" privacy concerns about such data collection.

The FTC investigation began in 2019 after The New York Times reported Clarifai's unauthorized use of dating profile photos. As part of the settlement, regulators permanently prohibited OkCupid from misrepresenting its data practices. Some OkCupid founders were investors in Clarifai, creating potential conflicts of interest that contributed to the privacy breach.