Federal Trade Commission (FTC) has filed a lawsuit against Match Group Americas and OkCupid for allegedly violating user privacy by sharing personal data—including photos and location information—with an unrelated third party. The FTC alleges the dating platforms misled users by claiming they wouldn’t share data without explicit consent, despite providing access to a third party linked to OkCupid’s founders. This settlement prohibits both companies from misrepresenting how they collect, use, or disclose sensitive user data, including geolocation and demographic details.

The FTC’s complaint, filed in Texas federal court, accuses OkCupid of granting the third party access to nearly three million user photos and other personal information without contractual restrictions. The third party, in which OkCupid’s founders were investors, obtained this data despite not being a business partner or service provider. The FTC also claims Match and OkCupid actively concealed their involvement with the third party, denying allegations to the media and users after reports surfaced.

Under the proposed settlement, the companies must permanently alter their privacy policies to clarify data-sharing practices and ensure transparency. The FTC emphasized that businesses cannot exploit loopholes to bypass consumer protections, stating, “We will enforce promises companies make to safeguard user data.” The case highlights growing scrutiny of dating apps and their compliance with privacy laws.

This enforcement action follows the FTC’s use of a Civil Investigative Demand to compel OkCupid to provide evidence. Legal experts note the ruling could set a precedent for holding tech firms accountable for opaque data practices. The case underscores the importance of strict adherence to privacy policies in an era where user trust hinges on transparency.