Apple News 8 Hours

Last updated: July 18, 2026, 11:30 AM ET

iPhone 18 Pro and Loyalty Trends

The iPhone 18 Pro and iPhone 18 Pro Max are expected to launch in two months, featuring a design similar to their predecessors but with 12 new features. However, the base model iPhone 18 won't be making an appearance in this cycle. Meanwhile, iPhone loyalty has climbed to 87% in the first quarter of 2026, indicating a slowdown in users switching to Android.

Apple's Market Valuation and Pricing

Apple surpassed Nvidia to reclaim its position as the world's most valuable publicly traded company. This surge comes as Apple has also in Japan, following similar increases on Macs and iPads globally last month.

Software Updates and Security Concerns

Apple has of iOS 27 and mac OS Golden Gate, allowing a wider audience to test the upcoming software. For those on iOS 27 beta, a guide is available on to iOS 26 if stability or usability issues arise. A new mac OS malware, dubbed Click Fix, has emerged, potentially creating a backdoor for enterprise fleets. iOS devices have also featured a new Recovery Assistant since iOS, enabling iPhones to boot into recovery mode without a Mac or PC.

Expanding Car Key and AI App Developments

Apple's Car Key feature is reportedly, indicating an expansion of its automotive integration. In a separate development, the European Commission has to provide third-party AI services the same level of Android access as its own Gemini app. Meanwhile, both Apple and Google have faced demands to that can generate nonconsensual nude images.

Other Apple News

WhatsApp has begun rolling out its new username feature, with some users able to. A giveaway is currently offering Mac Rumors readers a chance to win a MacBook Neo and. The Mac Rumors Show podcast is also to next year's iPhone advancements, with speculation about a potential "iPhone XX" and major upgrades that.