Apple News 3 Hours

Last updated: July 31, 2026, 2:30 PM ET

Analyst Targets and Financial Outlook

Following Apple's 2026 guidance, JP Morgan has adjusted its price target for the company's stock to $345 through December 2027. Goldman Sachs trimmed its AAPL target by $10 after the latest earnings call, maintaining a generally positive outlook. Morgan Stanley has reduced its Apple price target from $364 to $360, citing slowing Services growth and which impacted its earnings forecast, despite robust product demand.

Upcoming iPhone and Software Developments

iPhone Air 2 is anticipated to launch in early 2027, featuring a smaller Dynamic Island and other key enhancements. Rumors suggest the base model iPhone, likely arriving in spring 2027, will include a smaller Dynamic Island, 12GB or 9GB of RAM, and a 2nm A20 chip. lower-end iPhone 18e, expected by March 2027, is rumored to come with 9GB of RAM, an upgrade from previous models. iOS 27 is currently in beta testing, with discussions focusing on its features and its implications ahead of the iPhone 18 Pro release. A new feature in iOS 27 will allow users to for their Air Pods, offering more audio control than previously available.

Apple Services and Media

Shazam has Sticker Pack, available for free with the latest app update to commemorate Ariana Grande's new album. Ted Lasso is set to return next week for its fourth season with two significant changes. 9to5Mac Daily podcast recapped top stories including iOS 27 features and an Apple lawsuit on July 31, 2026.

Hardware and Software Evolution

Code Weavers is developing an Apple Silicon-native version of Cross Over as Rosetta 2's deprecation nears, with an early test build now available. Apple is expected to launch five highly anticipated products this fall, with some having been in development for many years. Deals are available on various Apple products, including $240 off the M5 MacBook Air directly from Apple, and ongoing promotions for Air Pods Pro, Air Tag, and Air Pods Max.