Apple News 3 Days

Last updated: July 28, 2026, 2:30 PM ET

Apple's Streaming Service and Content Slate

Apple TV+ is set to feature the fourth season of its Emmy Award-winning series Ted Lasso, with a full-length trailer released today. The sci-fi series Silo will conclude its run with a fourth and final season slated for "summer 2027," a move announced recently. Apple TV also shared new trailers for "Matchbox," "Neuromancer," and "Dark Matter" following a panel at San Diego Comic-Con last weekend.

New Apple Hardware and Services

A new leasing program called has been announced, allowing users to acquire Apple products through a monthly subscription. Separately, Apple has retired its iPhone Upgrade Program in favor of these new Klarna-backed leases for iPhones, iPads, Macs, and Apple Watches. Reports suggest an all-new smart home hub is in development and could launch as soon as October, with new Apple TV and Home Pod mini models also reportedly "nearly ready to launch" this fall. Apple is also rumored to be working on its first water-resistant iPad, expected later this year, and has expanded Apple Care+ with Theft and Loss coverage to four additional countries including Australia, France, Germany, and the United Kingdom.

Mac and iPhone Market Dynamics

Goldman Sachs has increased its AAPL price target to $370, anticipating strong third-quarter results driven by a loyal customer base that continues purchasing despite hardware price increases. Amazon is currently offering a $500 discount on the 14-inch MacBook Pro with 2TB of storage, bringing its price down to $2,499. Despite price hikes, Apple's latest financial performance has seen its valuation reach $5 trillion, fueled by record iPhone revenue and a rebound in China. A new patent filing from Apple proposes using iPhone augmented reality to identify an oncoming vehicle, ensuring users are entering the correct Uber or Lyft as a safety measure.

Software Updates and AI Integration

Apple has released a series of software updates across its ecosystem, including iOS 26.6, mac OS Tahoe 26.6, watch OS 26.6, and tv OS 26.6, all focusing on security fixes and reliability improvements this week. iPad OS 26.6 and vision OS 26.6 also include under-the-hood preparations for upcoming Siri AI features. The Granola AI-powered meeting notepad is expanding to Apple Watch, and iOS 27 will introduce a new natural language feature to Apple's Calendar app this fall. Security researchers have demonstrated that Anthropic's Claude Cowork could escape its sandbox on Mac, gaining full access to all user files a significant security gap.

App Store and Developer News

An Indie App Sales promotion is currently offering exclusive discounts on hundreds of apps across iOS, iPad OS, vision OS, mac OS, and watch OS until July 30. Pocket Casts has launched a new native app for Apple TV, allowing users to access their podcast queues on the largest screen in their home starting today. A lawsuit alleges that weak App Store protections contributed to $1.8 million in crypto app fraud, with victims suing Apple.

Industry Commentary and Rumors

The eventual launch of Apple Glass is still anticipated for 2027, but public distrust in smart glasses, exemplified by Meta's offerings, may present a challenge for Apple. A report suggests that Apple Glass might launch without video recording capabilities a potential limitation. Looking further ahead, the "iPhone 20" is expected in the fall of 2027, potentially featuring the most significant design overhaul since the iPhone X.